Our Team 

We are a team of dedicated professionals on a mission to help you transform your life. We understand no two bodies are alike and will work with you to get fit the right way at the right pace.

Ben Trainer Profile Image

Ben Higgins

Owner and Head Coach

“I started Athletic Instinct to give people a fun and effective way to train.”


  • Sports Conditioning

  • Unconventional Training

  • Group Training

Ben has been fueled by his passion for fitness at a very young age. It started with a basketball and the willingness to experience hard work and develop a good work ethic.

Ben is so excited to help anyone achieve anything that they put their mind to. Where he first started college at NHTI he developed a business called Itrain Hoops. He realized the love he had for training others to become better. So Graduating from Plymouth State University and receiving a Bachelor of Science in Health and Human Performance he decided to expand his teachings not just to basketball players but to anyone who is currently an athlete or someone who wants to train like one.

Ben understands that life can get stressful and workouts can be mundane. So he started Athletic Instinct! A fun way to get a great workout with tools and implements to get the body as strong as can be while remaining extremely functional. He is so excited to take you on as a client and can’t wait to meet you!

Ben is currently accepting new personal training clients. Please use the form below to contact Ben with some information about yourself and he will reach out directly.

Ev Trainer Profile Picture

Evan Cook

Coach and Director of Operations

“Everyone has the potential to be great, I just help you find the way.


  • Strength Training

  • Practice-Based Nutrition

  • Body recomposition

Evan (“Ev”) is a Fitness and Nutrition coach who helps powerful people forge strength and confidence in and out and the gym.

He approaches fitness training from the perspective of “keystone” habit development because a keystone holds everything else in place.

Strength Training and eating the right foods for your body are your keystone habits, especially strength training.

He’s found when your fitness game is on point, everything else seems to fall into place.

You’re happier and more focused. You’ll feel better and be more confident. You’ll eat better and treat people better.

If that's something you're interested in learning more about, let's talk.

Ev is Not Currently Accepting New Personal Training Clients. Contact Ev below to be added to his Waitlist or contact one of our other incredible trainers.


Heather Bollinger

Coach and Director of Member Experience

“I want you to believe in you as much as I believe in you.”


  • High Intensity Interval Training

  • Group Training

  • Female Fitness

Heather’s own personal transformation drives her to share her love of fitness with others. Seeing a community full of driven and motivated people inspired her to push her limits and pursue fitness on a daily basis.

After experiencing firsthand the transformational capabilities of Athletic Instinct both mentally and physically, she discovered a new passion for helping others reach their fitness goals.

Coaching is Heather’s way of giving back to the community and helping others experience all the positive growth that AI has to offer. 

Heather believes that anyone can find a positive balance for integrating fitness and nutrition in their lives with the right amount of guidance and support, and is dedicated to pointing you in the right direction!

Heather is not currently accepting new personal training clients. Contact Heather below to be added to her Waitlist or contact one of our other incredible trainers.